Baselight Grading for a series of Tropicana commercials animated in 3D by Locomotion London, with agency DDB.
From Locomotion’s Press Release: “Locomotion was delighted to pitch for and win the production of the new US TV commercial campaign for PepsiCo drinks brand Tropicana. Working closely with DDB Chicago and DDB London, we created two HD Commercials incorporating animated oranges and packaging interacting in a lush, natural setting. This bold treatment was a step away from Tropicana’s traditional live action-based advertising, and was an integral part of their push to introduce new brand packaging to the US and Canadian markets.
Tropicana’s initial request was for a 30 second animation that would emphasise that there are 16 freshly squeezed oranges in every carton of Tropicana Pure premium. Under the co-direction of Dan Coster, Lee Bamsey and Tony Lee, Locomotion’s character animation team set to work modelling and developing personalities and characteristics for the oranges and packaging.”